Hatsu

Hatsu is a Brazilian brand which specializes in the manufacturing of Frames and Lenses that has been inspired by Japan. It has revolutionized the optical market by providing the products at a fair price. All the products are warranted for their materials that are hypoallergenic and have freeze-drying properties.
They use Japanese technology in the development of their products which makes it suitable for use in aeronautics and automotive industry as well. They are experts in making their frames and lenses resistant, durable and light-weight.

Managing Products

Managing an e-commerce website is not an easy task. Product details of each and every product must be clear to the user. The Product Description and good quality photographs of each frame and lens were uploaded from every required angle with proper dimension details.
The user had to send the doctor’s prescription details to the mail address provided after the purchase, so that the lenses are made according to customer’s need. They use the lenses of Hoya, Japan’s largest optical company, to deliver the best experience to their customers. After the lenses and frames are made, it is delivered to the customer at his doorstep.

Multiple Device Support

As it was an e-commerce website, it had to be made in a way that it is accessible on all types of devices i.e. PC, laptops, mobile phones, tablets. The visitors must be able to purchase the products successfully from any device. To overcome this challenge, our designers used Bootstrap with HTML5 and CSS.
It enables the users to use the website on any size of the screen. The functionalities used on the website were compatible with mobile phones.

Secure Payments Gateways

To ensure the secure payments, SSL (Secure Sockets Layer) was used. It is a standard security protocol for establishing encrypted links between a web server and a browser in an online communication.
To meet the need of making payment gateway for Brazil, our coders came up with coding brilliance to create a country-based payment gateway system for the products reserved for audience belonging to specific geographical locations.
Payments gateways like MasterCard, VISA, boleto, elo, Diner’s Club International were added for convenient purchasing experience.
AJAX was used to trim down the loading time to the bare minimum which provided customers a friendly and faster checkout experience.

Website Ranking

To make the client’s website appear in the top search results we used various SEO techniques. URL optimization and keyword optimization were the top priority. We added the keyword rich content in all the inner pages of the website.
The keyword placing was mainly targeted on Page title, URL, Body content, Image tag and Meta description.
Established link building campaign to improve the site’s ranking in search engines. This included blogging, forums, social media, and backlinks.

Result

Hatsu e-commerce store was successfully launched as one of the exclusive online destinations for frame and lenses lovers. The company managed to overcome the fear of Internet users in buying frames and lenses online.
The website has achieved a good ranking in search engines for its highly competitive keywords which have resulted in increased number of visitors and buyers on the website.